Electrão and Hotpoint Portugal joined forces to promote a campaign to raise awareness of the separation and correct sending of used electrical equipment for recycling. In 2021, the campaign allowed the planting of 2,500 trees in the Sintra-Cascais Natural Park, with the support of the Plantar Uma Árvore Association.
Goals
Sensitize
Give back to
the community
Recycle more
and better
Target Audience
Hotpoint customers
General population
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Trees planted with the support of the Plantar a Árvore Association
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cleaning action in the area where the trees were planted
The campaign aims to promote the native forest and reinforce its sustainability with the planting of native plant species, in order to enhance biodiversity and resilience to forest fires.